SKATE LIFE in GERMANY

I spend an entire after­noon in Munich, Ger­many vis­it­ing all of the Skate shops. Speak­ing to the own­ers of the stores or a knowl­edge­able man­ager. It was a great oppor­tu­nity for me to Fash­ion for­cast and to get a bet­ter under­stand­ing of price points, suc­cess­ful colors/products, successful brands, cus­tomer ser­vice,  the dis­play of the store, etc..


San­toloco is one of the few Surf & Skateshops in Munich. They carry brands like Hur­ley, Ele­ment, LRG, Oneill, Rusty, Ana­log, Zimt­stern, Bill­aBong, etc.. They also have their own brand called San­toloco. Their own brand, San­toloco has Eco friendly Tee’s which is some­thing spe­cial that you can’t find in most street wear brands. Peep them, they should have a big­ger col­lec­tion com­ing soon, for now you can get their Tee’s on www.Santoloco.com if you are not in Munich, Germany.

Me and the owner of San­toloco on the infa­mous bench they built for the shop
( He said tourists from all over the world take pic­tures on this spe­cific bench).



www.Santoloco.com



As much as num­bers and ana­lyt­ics are impor­tant. The col­lec­tion reflects back on the owner/buyer, and it’s nice to see some humor when you walk into a shop.




Right next door to San­toloco was another skateshop called 874 (www.EightSevenFour.com)

I got a chance to speak to one of the top man­agers at 874 and he gave me some inside infor­ma­tion to help me on my jour­ney of col­lect­ing infor­ma­tion to bring back to my Team.


I tend to mark my ter­ri­tory before I enter a premicis



The first thing find as I step into the 874 Shop,  a quick dis­play of The Hun­dreds.  I can travel all around the world

and get home­sick, but as soon I step into a shop and see a local brand that I am famil­iar with I auto­mat­i­cally get com­fort back.

It’s kind of the same feel­ing as fly­ing to Spain to shop  but end­ing up at H&M. It’s the com­fort I am after when I miss Sweet Los Angeles.



The store front Dis­play of 874 Shop. As you can see they are hav­ing a 60% Sale off of every­thing. The rea­son for that is because there has been con­struc­tion going on infront of these 2 shops for almost a year and they have another 2 years to go until the struc­ture they are build­ing is com­plete. This is great buis­ness for San­taloco Shop but unforunently not to good for 874. From my under­stand­ing they might open another loca­tion som­place close, som­time soon.



Look whos sticker I found at one of the shops.. JUICE MAGAZINE!!!! ( Incase  you didint catch a pre­vi­ous blog, Mar­illest did a Skate­board Art show in Venice, CA back in Novem­ber of 2010.




Pics from Other skate shops






This eye­ball reminded me of Mishka brand




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